A new independent used car pricing tool is being provided to the 1,500 members of the RAC Dealer Network.
StockSmart has been developed by RWA Automotive using market data from Cazana, with a registration plate look-up providing both trade and retail valuations in seconds through a phone or tablet.
The RAC Dealer Network is StockSmart’s launch customer, with the new service becoming the latest addition to a growing portfolio of dealer-support tools available to network members. Lee Coomber, RAC Client Director at Assurant – the Fortune 500 company that partners with the RAC in the warranty and aftersales sector, said:
“Over the last two years, we’ve been expanding the range of services available to RAC Dealer Network members, from customer reviews and feedback through JudgeService to AI-enhanced imaging with Vehicles in Video.
“These benefits underline our broader focus on enabling dealers not just with high-quality RAC Warranty protection products, but the tools and insights they need to grow their businesses and stay competitive in a rapidly evolving market.
“StockSmart is an exciting addition to this portfolio, providing our members with fast, reliable pricing intelligence so they can buy and sell stock with greater confidence.”
Beth Isaacs, director of commercial and partnerships, RWA Automotive, said: “StockSmart gives the independent dealers of the RAC Dealer Network access to the same kind of pricing intelligence larger groups have had for years. It means they can price competitively and get stock moving faster – without the hours of manual research otherwise needed.”
A key feature shows listings and timeline comparisons for similar stock for sale nearby, including how long it has been listed, making it obvious when a price needs to move. The tool also checks for outstanding manufacturer safety recalls before a sale, protecting dealers and their customers, while full MOT history and advisories are also available. Finally, previous advert imagery lets users see how a vehicle was marketed previously, useful for checking condition and building a more informed listing.
Beth said: “Usefully, stock profile pricing shows the dealer’s whole forecourt at a glance, automatically flagging overage or overpriced stock so dealers know exactly which vehicles need attention.”
Ian Lilley, managing director at Cazana, said: “By partnering with RWA Automotive, we are providing members of the RAC Dealer Network with live vehicle valuations and pricing recommendations based on millions of live and historic pricing data points, empowering them to price competitively and reduce days-in-stock.”
StockSmart is provided free of charge to the RAC Dealer Network for the first month and at a discounted rate thereafter.
RAC Warranty products – underwritten and administered by Assurant – are sold exclusively through the RAC Dealer Network, which numbers 1,500 used car, van, motorcycle and motorhome retailers across the UK.
