McBride Plc, the leading European manufacturer of cleaning products for the domestic household and professional cleaning and hygiene markets has appointed Edson Evers Public Relations (Edson Evers) to raise its external profile, build on its employee engagement and position as an employer of choice.
This is the first time that the Business has appointed a B2B PR agency in its 96-year history, signalling a step change in the company’s approach to communications, as Chris Ward, Chief Transformation Officer explains:
“As a market-leading manufacturer, we should have a market-leading voice and employer brand presence. Every day, our people are developing intelligent cleaning solutions across our business units; from plant-based chemical formulations, to more sustainable packaging solutions – and it’s a story we really want to tell.
“This new partnership with Edson Evers will enable us to professionalise how we communicate the work of our talented teams internally and externally.
“We are investing significantly across our business to improve the service we deliver to our contract manufacturing partners and retail customers, modernising the tools and technology our teams use.
“Additionally, in a competitive recruitment marketplace, we want to leverage our great work culture to existing and potential future colleagues and we needed a partner that could help bring these ‘pockets of magic’ to life and help encourage new talent into our business.
“Edson Evers will work with team members across McBride to communicate the significant improvements we are delivering and the benefits these will realise for our retail market customers, brand partners and our valued employees.
“The Agency demonstrated the ideal mix of a strong B2B manufacturing communications pedigree and a proven track record of delivering compelling internal brand campaigns. This investment signals our real ambitions for future growth, and we are delighted to be partnering with the team.”
Grace Mcgarry, Managing Director at Edson Evers added: “We are very pleased to have been appointed by McBride to help deliver a step change in its communications. Our team’s strong B2B media relations ability and knowledge of the European and global manufacturing sectors will be put to good use as we raise the profile of the business with its core customer base alongside environmental, legislative and engineering sectors.
“The Business is developing leading product innovations and so we are excited to be telling the stories of some of the individuals that are making a difference to its success.
“Following the challenges of Covid, the impact of Brexit and supply chain pressures, McBride, like many of our other manufacturing clients, is keen to communicate the value that it continues to deliver. We are looking forward to communicating the business’s success with its key stakeholders.”
Edson Evers will also work alongside McBride’s new financial PR agency, Instinctif Partners.
