The famous acronym stands for “search engine optimization” which is a complex process of acquiring online traffic from so called organic search results. Every major search engine, especially Google which takes over 90% of the market, ranks all pages listed in its search results according to many different standards. How exactly does it work? Do you have to hire a SEO agency to do it right? We explain it below.
How does a search engine work?
To explain SEO, first we have to understand how a search engine works. It can be compared to a huge storage with billions of various websites. When you look for a certain keyword or phrase, it searches through its whole index using an algorithm to find the most appropriate, relevant results. While scanning all the websites, algorithms pay attention to many details, including the words you typed, your location and settings, usability of pages, their relevance, and expertise.
How does SEO work?
To simplify the term maximally, SEO can convince a search engine that your website provides the best, most relevant content it can find on a certain topic. And if you want to do SEO for Google (and you do) you have to know its algorithm and its demands. It’s really essential to check at least some of them.
There are more than 200 ranking factors that are crucial for Google while checking your site. The more of them you perform, the higher you will be ranked. Although we don’t know all of the factors, some of them were listed by Google itself. The rest was assumed by people working and analyzing SEO for the last few years.
All the necessary activities can be done by an SEO agency like fabrykamarketingu.com or you can also try to implement them yourself. Nevertheless, you should know that the process is challenging and may take a lot of time.
Why should you start with an SEO audit?
First of all your web page not only has to be ranked, but also visible. Google sees your content using crawling. It follows all the accessible pages, the ones that existed in the past, and the ones that have just appeared. If its robots land on your website, that means your page is indexed by Google and visible in the search engine.
Some activities can block the crawlers. You should avoid:
- Nofollow and poor internal links
- Noindex pages
- Blocks in Robot.txt
Checking if your website is SEO friendly is called an audit and should be performed by professional SEO agencies. During such analysis, experts can investigate all the pages considering both technical and content issues and giving useful recommendations for future actions. If your website hasn’t been audited yet and you’ve never paid much attention to SEO, there’s a chance that it’ll need plenty of alterations and modifications.
To perform a reliable audit, every SEO agency uses specified tools and programs that analyze all potential problems and give simple solutions. Sometimes it doesn’t necessarily mean that you have to completely change your website. In many cases only a few alterations make a huge difference and should be a part of every valid marketing strategy.
