Global motorsport brand agrees distribution deal with Coventry business
Fuel technology expert VP Racing Fuels has agreed a new partnership with Coventry-based distributor Race Fuel Ltd, to import and supply its extensive range of world championship-winning performance fuels throughout the UK and Ireland.
With a passion for motorsport and logistics expertise, Race Fuel Ltd is uniquely positioned to cater for just-in-time fuel deliveries, with immediate next day, pre-race transfers and flexible delivery options. Race Fuel will provide a complete end-to-end solution for VP Racing Fuels, encompassing fuel import and storage, as well as promotions and marketing support.
Peter Coleman, Business Development Consultant for Europe at VP Racing Fuels, commented: “Our partnership with Race Fuel Ltd is designed to provide fuel services to virtually any UK motorsport programme – land or water, two wheels or four. We’ve worked hard with Mark and his team to create an infrastructure that will expand our dealer network, as well as increase fuel availability, for our racing customers throughout the UK and Ireland. We’re delighted to have found a professional organisation worthy of VP’s stature, to represent us in the UK and Ireland.”
Mark Gardner of Race Fuel Ltd, added: “VP Racing Fuels is well known as the world leader in race fuel technology, with winning formulations in every series. The brand’s portfolio is huge and the VP team has already provided us with brilliant technical support to help us provide the best possible fuel to racers. We will be working together to further develop the VP Racing Fuels’ presence in racing, rallying, sprint, endurance, motorcycle, indeed, all areas of motorsport”
VP Racing Fuels also has products available for purchase at major race venues, including Santa Pod and Mallory Park.
For more information on VP Racing Fuels in Europe, contact peter.coleman@vpracingfuels.com or visit www.vpracingfuels.com. For Race Fuel, visit www.racefuel.online. VP Consumer Products are available from www.oldhallperformance.com.
For PR enquiries please email Prova PR at VPRacing@Provapr.co.uk, or call 01926776900.
ENDS
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the European Drag Racing Series, the Irish Drift Championship, the British Drift Championship, IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, and VP Appearance product line. More information is available online at VPRacingFuels.com
